BL Premium16 December 2021 - 05:00Adele Shevel

Gidon Novick is no stranger to the airline industry. He’s a former joint CEO of Comair, and founder of low-cost airline kulula. More recently he, former Uber executive Jonathan Ayache and airline leasing and maintenance company Global Aviation launched Lift. The only new airline in the world to have taken to the skies in 2020, it’s celebrating its first birthday this month.

What SAA can learn from Gidon Novick’s Lift airline

"We’ve been through four waves of a pandemic, aggressive price competition, rampant oil prices — survival and thriving through all that is a good sign," Novick tells the FM...

BL Premium

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now